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Digital Data Analyst

Who We Are

MedTouch is an award-winning online strategy and technology company headquartered in Boston, MA.  Focusing exclusively on hospitals, health plans and physician groups, MedTouch combines creative and technical expertise to ensure our clients achieve results that matter.  Our services and solutions include healthcare specific content management solutions, user experience design, results driven search marketing, content strategy services, consumer facing websites, employee oriented intranets and more.

We are a fast-paced, innovative company and we take pride in the quality of our people as well as our work.  Although we are growing steadily, we strive to retain a relationship-based, people focused environment. We are committed to creating a welcoming and rewarding workplace for clients and employees alike.


The Role

We are seeking a web analytics professional who can identify business trends and outcomes using both client data and website analytics to help our clients make priority decisions. This individual will build upon our reputation of proven success by relaying data as actionable insights and story lines. They will look for opportunities to expand our engagement with clients by delivering comprehensive reports and value-driven strategy.

We’ve built a strong, close-knit, and fun work environment in Cedar Rapids that you don’t want to miss out on! As such, candidates who can join this team on-site are preferred.

You will mine data to:

  • Develop measurements, track website performance, and tailor plans to client goals and KPIs.
  • Manage, create, and deploy site tagging using Google Tag Manager or equal.
  • Dive deep into website data to create effective stories that help demonstrate value and drive projects forward.
  • Collaboratively prepare monthly/quarterly client reports that provide new and creative recommendations.

You will work with strategy to:

  • Advise clients on the best solution to achieve their goals from a series of disciplines such as SEO, search and display advertising, and other inbound digital marketing techniques.
  • Proactively implement online strategy work plans as client needs and requirements evolve.
  • Produce integrated website content, social and engagement reports and plan outcomes.
  • Participate in value mapping of client goals and activity.

You will enhance client relationships by:

  • Staying up-to-date with changing digital marketing and measurement technology and leveraging the latest developments for MedTouch and our clients.
  • Seeking out and taking advantage of opportunities to increase customer satisfaction and deepen client relationships.


The Fit

The job is just right if you have:

  • A degree or certification in a relevant discipline.
  • 1+ year of experience in a similar digital strategy or website analytics position.
  • Certifications by Google in Analytics and Tag Manager.
  • Experience monitoring client search rankings and auditing site content according to SEO best practices.
  • Delivered actionable insights using web performance tools such as Google Analytics and Search Console.
  • Proven success implementing and managing conversions on client sites.
  • Experience with Tag Managers and tag creations/deployment.
  • Comfortability preparing reports and presentations that communicate client strategy and success. 

Bonus Points

  • Working knowledge of best practices in website usability and design.
  • Certifications in Google AdWords.
  • Knowledge of JavaScript to create website tracking scripts.
  • Experience working in the healthcare industry.
  • Exposure to large-scale web-related projects experience.
  • Marketing funnel experience.


What We Can Offer You

  • Fifteen days of PTO per year plus nine paid company holidays and other time off as needed.
  • Healthcare, Dental and Vision coverage as outlined in the company benefits overview.
  • 401(k) plan options.
  • Short Term Disability Insurance, Long Term Disability Insurance, and Life Insurance.
  • Flex spending account for out-of-pocket medical expenses.
  • Dedicated budget for individual and team training and education purposes.
  • Company sponsored charity opportunities.
  • Seriously awesome people to work with and an employee happiness budget.
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